About Pay in 4: Loans to California residents are made or arranged pursuant to a California Finance Lenders Law License. PayPal, Inc. is a Georgia Installment Lender Licensee, NMLS #910457. Learn more at PayPal.com/Payin4
RESOURCES & LINKS:
Pay in 4: https://www.paypal.com/us/business/buy-now-pay-later
No matter how good your product is or how great your marketing is, if shoppers can’t afford your product sales are going to tank.
Today I’m going to share with you an e-commerce hack that has the potential to unlock increased sales. It doesn’t require any technical knowledge and not only can it attract more customers, but it can also help you retain them as clients for a much longer period.
When you have an e-commerce shop there are only so many levers that you can pull in order to increase your conversions. The things that you can typically do are: improve your conversions by doing CRO, recovering abandoned carts by having great email marketing strategy, and things like that.
While these things are great and they do make a big difference if your ideal buyers can’t afford your product you’re going to struggle to just get a handful of conversions.
Just so you have an idea, according to a study by Oberlo, on average only 1.94% of e-commerce website visits convert into a purchase, and 69.57% of shopping carts are abandoned. That’s a lot of people abandoning those carts.
Today I want to show you a payment method that you can offer to buyers. Pay in 4 with PayPal. Pay in 4 allows your customers to split large purchases into four payments, interest free, and with no late fees. It’s a great way for your customers to increase financial flexibility and access credit without paying interest, late fees, or applying for a credit card.
One of the biggest advantages of Pay in 4 is that you’ll be paid upfront, while your customers can pay later. Offering this payment method won’t have any additional cost to you if you’re already using PayPal. So you’re not really taking any additional risks. The industry is growing fast, with 37.7% of US consumers choosing the option as of July 2020.
Here are some tips for you when implementing Pay in 4 in your e-commerce store. Pay in 4 is super easy to integrate and activate. If you’re already using PayPal for your business you already have access to Pay in 4, and there are no extra steps for merchants to integrate.
► Make sure that customers can see this payment method is available so that way they know.
► Add the logo or approved messaging next to your add to cart button.
► Display this payment option on the product page.
► Include Pay in 4 approved messaging on your checkout.
► Encourage your customers to complete purchases by testing different placements of this messaging.
► Try out exit-intent popups that are triggered when customers are leaving the checkout telling them about this payment option.
► Keep an eye out for the same strategic metrics that will tell you how well Pay in 4 is working for you. And that’s your overall conversion rates, your total sales, your cart abandonment rates, your average order value, your customer lifetime value.
If you’re worried about the technical implementation of Pay in 4 messaging on your website you can add the dynamic pay later messaging to your site with a single integration offered by PayPal. This dynamic messaging will display a more relevant pay later offer to your customers. These metrics should be affected when you compare customers who use Pay in 4 against people who bought using other payment methods.
A recent survey by C+R Research revealed that 51% of consumers say that they use buy now, pay later services during the pandemic in the United States. This is especially relevant if you’re targeting Millennials and Generation Z customers. According to online study commissioned by PayPal, 28% of consumers ages 18-39 are more likely to shop at a merchant again if they offer buy now, pay later option.
Research conducted by Forrester and commissioned by PayPal in November, 2020 shows that among B-to-C merchants they interviewed 21% of their organization’s online sales come from a buy now, pay later solution.
Now, if you have any questions about Pay in 4 leave a comment below and I’ll make sure I answer it and help you out. Try it out. Your conversions should go up.
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