Anchor text in SEO explained. Examples and tips on how to use anchor text.
|Contents: The Importance Of Anchor Text In SEO. Examples And Tips.|
|Anchor text explained|
|Different types of anchor links|
|A few tips on anchor text|
When you want to optimize your site to perform better in search results, you’re always looking for new ways to improve your website for search engine optimization (SEO). You may have heard about anchor text or read something about it during your search for new or additional ways to optimize your website.
Anchor text is a very important part of SEO because it helps search engines read your site and understand its relevance to a user’s search. It also helps users navigate your website easier and learn more about the topic they are searching for. Keep in mind that search engines are becoming more and more “human”. It is always best to keep it natural when it comes to content because website content is created for humans. SEO is all about what people are searching for.
Anchor text explained.
Anchor text is also known as the link label or link title. You know that part of the text in a website’s text content that’s a different colour and underlined? Here is a quick anchor text example: “Free Stock Images (anchor text) for you to use for commercial and private purposes.” It may look something like this: Free Stock Images for commercial and private use.
So, an anchor link is content you link to through text. It’s an URL attached to the link text or content. The link goes to a page on the internet or a document on the same site or another site. The anchor link is an important part of your anchor text because it guides your audience to a relevant page. “Free Stock Images” is the anchor text and https://marketingonthe.net/free-stock-images/ is the URL or anchor link.
Different types of anchor links:
The anchor text matches the targeted keyword of your linked page. The text is a direct reflection of the link and/or target page.
The text is not an exact match. It is only a partial match. It has a form of your anchor text, but it doesn’t match it one-for-one. On this website, for instance, “Free Images” or “Stock Images” may be used to link to the same page where the actual title and/or keywords are “Free Stock Images”.
When you link to a certain brand’s website and the anchor text is the brand’s name.
Naked links are when you don’t use anchor text but the actual URL. For example: Visit our website at https://marketingonthe.net/
When you mention a site but don’t use the full URL, that’s a site name anchor text. This is something we see a lot with well-known companies. Just think Amazon.com, Target.com etc. It’s a URL to the site, but it doesn’t include the full “www” part of the URL.
Generic anchor text doesn’t tell you what the link is about. You will usually see it in advertisements or blog posts where the topic is already known and the link takes you to the site you can get more information or purchase the product that was discussed in the ad or post. Phrases like “Click Here”, “Buy Now” or “Learn More” are commonly used.
If you link to content through an image, the alt attribute becomes the anchor text for the link. Search engines use this text to determine the image is about because search engines cannot see pictures. Clicking on the image takes the visitor to the relevant page.
A few tips
When you optimize your anchor text for search, as well as users, it can help improve your ranking and make it easier for Google to read and understand your page.
If you’re looking to optimize your anchor text for SEO, use this guide to anchor text.
Here are some tips for creating SEO-friendly anchor text:
Keep your anchor text and links consistent. When you create anchor text and link to pages, you want to be consistent throughout your page. Links should be as concise as possible to keep your site looking clean. First, your links should all be around the same length. This will build consistency on your site and make your anchor text look cohesive on your page.
Keep your text relevant to the linked page. When you create anchor text, you want to ensure you’re linking to a relevant page. By creating a relevant link, you can improve your page ranking and its value to users. Your anchor text and link should coordinate to drive the best results for your business.
Don’t always link from the same anchor text
When you create and write content, you’ll use a few keywords to try and help your site rank in the search results. While you’re integrating these keywords into your text, you don’t want to link to content every time you use those keywords. If you do this, it will appear suspicious to search engines. To prevent this from happening, only use links in anchor text once. Don’t force text to become anchor text. You should only create anchor text where it fits naturally. Follow the same practice for internal linking on your site.
Avoid generic anchor text
Avoid generic anchor text as far as possible. Only use it when the reader already knows the topic or want to follow the link to purchase the product discussed in your article or blog post.