How to Start Social Media Marketing.

Tips for Beginners

- You know you need to be on social media.
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YouTube, Facebook, Twitter, Instagram.
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Some of the most popular sites out there on the web.
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Even Snapchat, even though Instagram is crushing it,
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it's still doing really well.
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They have over a hundred million active users daily.
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But as a beginner all of this
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is overwhelming and complicated.
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So how do you start?
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Hey everyone I'm Neil Patel,
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and today I'm gonna share with you how to get started
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with social media as a beginner.
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(gentle music)
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The first thing you need to do is pick
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the right social network.
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Yes there's a lot of them.
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Whether it's Facebook, whether it's LinkedIn,
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whether it's Twitter, it's up to you
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on which network you want to be on.
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You could be on all of them but if you're in all of them
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you're not gonna spend enough time
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to make these profiles amazing.
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You don't want half-assing.
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In other words you don't want to be on LinkedIn
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and do a mediocre job.
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You don't wanna be on Facebook and do a mediocre job.
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It's better to not be on them
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than it is to do a mediocre job.
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Because doing a mediocre job will get you no reach,
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I kid you not.
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Social media five, six years ago was way easier to leverage
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to get traffic from.
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Nowadays their algorithms are so strict
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because there's so much competition
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they're looking for the cream of the crop.
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In other words if you're not the best of the best
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you're not gonna do well.
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So you need to pick the right social network.
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And what's right for me may not be right for you.
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So the way you pick the social network
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is look up what space you're in.
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If you're in B2B the chances are LinkedIn
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is gonna be the best social network for you.
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Twitter is also another good social network for B2B
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but LinkedIn typically is better.
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If you're in B2C, Facebook does really well,
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Instagram does really well, YouTube does really well.
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Funny enough YouTube works for both B2B and B2C.
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Now here's the thing you also have to look at
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what content type do you like creating.
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Are you someone who's really good with videos.
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If so you probably want to start with YouTube or LinkedIn.
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Facebook is much more competitive.
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YouTube you can get the longevity,
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even if you don't have an audience
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you don't have a subscriber pool,
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you can get more traffic over time.
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Because Facebook people don't really search on there.
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YouTube people perform searches all day long for videos.
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And your videos can continually get views
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if you rank higher.
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If you're going after older demographic,
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Facebook is amazing.
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If you're going after younger demographic
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Instagram and Snapchat are amazing.
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So now that you have a rough idea
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of which social network to go after
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and if you're still unsure just leave a comment below
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tell me your business and I'll help answer
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the question for you.
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So that way you're using the right
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social network from day one.
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But now that you have a right one,
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the second thing you need to do is start creating content.
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Yes you're like hey I have no friends, I have no following.
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It doesn't matter no one's gonna follow
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if you don't have any content.
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So start creating content.
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That starts off with completing your profile.
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Facebook, Twitter, Instagram all of them they have profiles.
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You need to complete everything from a username
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to your email address to a really proper nice image,
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to a description of who you are or your company.
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If you don't complete your profile
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you're not giving people a reason to follow.
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And when you're completing your profile
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talk about the benefits that people
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are gonna experience from following you
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or subscribing to your page.
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But as I mentioned it's all about creating content.
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So it starts with the profile and then it gets to content.
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If you're not sure what content to create,
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you need to check out your competition.
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You all have competitors.
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Even if you're in a new space like let's say you're Uber
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and you're revolutionizing the taxi industry
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where your competition would be the taxi industry.
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So you look at what is my competition doing on social media.
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Now I know Uber is already around,
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they're a multi-billion dollar company.
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But give me example on if I was creating uber
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from day one that would be my competition.
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You look at your closest competitors.
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It could be in direct competition
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but still your closest competitors.
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You wanna see what content is doing for well for them,
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and what contents not.
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That'll give you idea of what you should do more of
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and what you shouldn't is much of.
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If you don't know how to create content,
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it could be as simple as status updates,
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you pulling out your phone recording a video of you.
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Sharing some links.
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And if you're not sure what links to share
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you can go to buzzsumo.com.
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Type in any keywords from your industry
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it'll show you all the popular articles.
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That shows you what people like on Facebook,
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Twitter all the social sites which will then
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give you an idea of what kind of content
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will resonate with that social network and what doesn't.
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Now that you're creating content,
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the next thing you need to do is build a connection.
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And you need to build a connection with people,
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it's a social network.
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Just because you're on a computer
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doesn't mean you're not connecting with humans.
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So make sure you're friending all the people
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that you know, following them.
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You're engaging, right you're building connections.
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So if it's your friend already,
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like there's someone that you know in person,
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you can just invite them to friend you on Facebook
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or follow you on Twitter.
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If it's someone you don't know you're gonna have
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to work more to build that connection.
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And here's how you do this.
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You go and look for all the people in your space
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who are putting status updates post.
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If they have questions respond to them, help them out.
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If they have articles feel free and share them
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if you think they're valuable, right?
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You can repost, re-share, whatever it may be.
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If there's other people on these channels, fan pages
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that are related to your industry
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even it's your competitors and they're asking questions
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you can respond to them, help them out.
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That's how you build a connection.
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Even when you're posting on your own page,
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when someone responds with a question or a comment,
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you should acknowledge that they're there.
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Thank them for leaving a comment.
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Respond when they have a question.
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That's how you engage.
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And what I found is over time as you engage
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what you'll see is a lot of people
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will come back over to your site, they'll follow you.
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You'll engage deeply with them
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and they'll become a loyal diehard follower.
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It's not just about growing your number
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and having 1,000 followers or 10,000 followers.
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Which then gets me into my last tip.
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And the last tip is don't go for follower count.
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It's all about having valuable connections, personal ones.
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Because if your first 100 fans or followers
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aren't that engaged with you,
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all these social networks have it in their algorithms
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where they're looking at a percentage.
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So if you have a million fans but only 1,000 engage
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they're like whoa this is a terrible engagement rate.
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We shouldn't show your content to anyone
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'cause no one likes it.
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But if you had a hundred followers
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and every single one liked it, shared it
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and commented, they did all three of those things,
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social networks like Facebook are gonna be like,
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this content is amazing it needs to go viral
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because everyone loves it.
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So it's not about having the most amount of fans,
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it's about having the most amount of engage fans.
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If someone's not gonna engage you don't want them.
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Don't just pay models to talk about you
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so you can get more followers.
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It's about having the most relevant diehard fans.
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And I know as I said that was maybe the last tip,
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but here's one more bonus tip for you.
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Don't push people to your business from day one.
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Within three months or six months by all means
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you can start talking about your business,
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slowly mentioning it.
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Try to get people over to your site and us customers.
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You can do simple things like just sharing a link.
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But you don't wanna do that from day one.
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Why would you wanna promote your business
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when no one's following you, they're not engaged.
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If you walked up to a random stranger on the street
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and you said, "Hey my name is John.
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"I know that you buy toilet paper
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"because everyone uses toilet paper.
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"Would you like to buy my toilet paper?"
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They're gonna be like, "You're crazy, who are you?
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"We don't want to buy anything for you."
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You need to build a connection.
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No one's gonna buy from you
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until you build that relationship.
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So don't promote your business until three to six months.
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I'm to the extreme in which I like waiting
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nine months to a year.
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But again you can do it within three to six months.
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If you're doing advertising from day one,
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you can promote your business instantly.
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But if you're trying to build up everything organically.
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You can't promote your business from day one.
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So that's it if you're still confused
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on how to get started with social media,
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leave a comment below I'll answer, I'll help you out.
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If there's anything I can do to help you
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just let me know.
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I truly am here to help you succeed.
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Thank you for watching.
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Please comment, share, like,
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and tell other people about this video.

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