How to Start Social Media Marketing.
Tips for Beginners
- You know you need to be on social media.
YouTube, Facebook, Twitter, Instagram.
Some of the most popular sites out there on the web.
Even Snapchat, even though Instagram is crushing it,
it's still doing really well.
They have over a hundred million active users daily.
But as a beginner all of this
is overwhelming and complicated.
So how do you start?
Hey everyone I'm Neil Patel,
and today I'm gonna share with you how to get started
with social media as a beginner.
The first thing you need to do is pick
the right social network.
Yes there's a lot of them.
Whether it's Facebook, whether it's LinkedIn,
whether it's Twitter, it's up to you
on which network you want to be on.
You could be on all of them but if you're in all of them
you're not gonna spend enough time
to make these profiles amazing.
You don't want half-assing.
In other words you don't want to be on LinkedIn
and do a mediocre job.
You don't wanna be on Facebook and do a mediocre job.
It's better to not be on them
than it is to do a mediocre job.
Because doing a mediocre job will get you no reach,
I kid you not.
Social media five, six years ago was way easier to leverage
to get traffic from.
Nowadays their algorithms are so strict
because there's so much competition
they're looking for the cream of the crop.
In other words if you're not the best of the best
you're not gonna do well.
So you need to pick the right social network.
And what's right for me may not be right for you.
So the way you pick the social network
is look up what space you're in.
If you're in B2B the chances are LinkedIn
is gonna be the best social network for you.
Twitter is also another good social network for B2B
but LinkedIn typically is better.
If you're in B2C, Facebook does really well,
Instagram does really well, YouTube does really well.
Funny enough YouTube works for both B2B and B2C.
Now here's the thing you also have to look at
what content type do you like creating.
Are you someone who's really good with videos.
If so you probably want to start with YouTube or LinkedIn.
Facebook is much more competitive.
YouTube you can get the longevity,
even if you don't have an audience
you don't have a subscriber pool,
you can get more traffic over time.
Because Facebook people don't really search on there.
YouTube people perform searches all day long for videos.
And your videos can continually get views
if you rank higher.
If you're going after older demographic,
Facebook is amazing.
If you're going after younger demographic
Instagram and Snapchat are amazing.
So now that you have a rough idea
of which social network to go after
and if you're still unsure just leave a comment below
tell me your business and I'll help answer
the question for you.
So that way you're using the right
social network from day one.
But now that you have a right one,
the second thing you need to do is start creating content.
Yes you're like hey I have no friends, I have no following.
It doesn't matter no one's gonna follow
if you don't have any content.
So start creating content.
That starts off with completing your profile.
Facebook, Twitter, Instagram all of them they have profiles.
You need to complete everything from a username
to your email address to a really proper nice image,
to a description of who you are or your company.
If you don't complete your profile
you're not giving people a reason to follow.
And when you're completing your profile
talk about the benefits that people
are gonna experience from following you
or subscribing to your page.
But as I mentioned it's all about creating content.
So it starts with the profile and then it gets to content.
If you're not sure what content to create,
you need to check out your competition.
You all have competitors.
Even if you're in a new space like let's say you're Uber
and you're revolutionizing the taxi industry
where your competition would be the taxi industry.
So you look at what is my competition doing on social media.
Now I know Uber is already around,
they're a multi-billion dollar company.
But give me example on if I was creating uber
from day one that would be my competition.
You look at your closest competitors.
It could be in direct competition
but still your closest competitors.
You wanna see what content is doing for well for them,
and what contents not.
That'll give you idea of what you should do more of
and what you shouldn't is much of.
If you don't know how to create content,
it could be as simple as status updates,
you pulling out your phone recording a video of you.
Sharing some links.
And if you're not sure what links to share
you can go to buzzsumo.com.
Type in any keywords from your industry
it'll show you all the popular articles.
That shows you what people like on Facebook,
Twitter all the social sites which will then
give you an idea of what kind of content
will resonate with that social network and what doesn't.
Now that you're creating content,
the next thing you need to do is build a connection.
And you need to build a connection with people,
it's a social network.
Just because you're on a computer
doesn't mean you're not connecting with humans.
So make sure you're friending all the people
that you know, following them.
You're engaging, right you're building connections.
So if it's your friend already,
like there's someone that you know in person,
you can just invite them to friend you on Facebook
or follow you on Twitter.
If it's someone you don't know you're gonna have
to work more to build that connection.
And here's how you do this.
You go and look for all the people in your space
who are putting status updates post.
If they have questions respond to them, help them out.
If they have articles feel free and share them
if you think they're valuable, right?
You can repost, re-share, whatever it may be.
If there's other people on these channels, fan pages
that are related to your industry
even it's your competitors and they're asking questions
you can respond to them, help them out.
That's how you build a connection.
Even when you're posting on your own page,
when someone responds with a question or a comment,
you should acknowledge that they're there.
Thank them for leaving a comment.
Respond when they have a question.
That's how you engage.
And what I found is over time as you engage
what you'll see is a lot of people
will come back over to your site, they'll follow you.
You'll engage deeply with them
and they'll become a loyal diehard follower.
It's not just about growing your number
and having 1,000 followers or 10,000 followers.
Which then gets me into my last tip.
And the last tip is don't go for follower count.
It's all about having valuable connections, personal ones.
Because if your first 100 fans or followers
aren't that engaged with you,
all these social networks have it in their algorithms
where they're looking at a percentage.
So if you have a million fans but only 1,000 engage
they're like whoa this is a terrible engagement rate.
We shouldn't show your content to anyone
'cause no one likes it.
But if you had a hundred followers
and every single one liked it, shared it
and commented, they did all three of those things,
social networks like Facebook are gonna be like,
this content is amazing it needs to go viral
because everyone loves it.
So it's not about having the most amount of fans,
it's about having the most amount of engage fans.
If someone's not gonna engage you don't want them.
Don't just pay models to talk about you
so you can get more followers.
It's about having the most relevant diehard fans.
And I know as I said that was maybe the last tip,
but here's one more bonus tip for you.
Don't push people to your business from day one.
Within three months or six months by all means
you can start talking about your business,
slowly mentioning it.
Try to get people over to your site and us customers.
You can do simple things like just sharing a link.
But you don't wanna do that from day one.
Why would you wanna promote your business
when no one's following you, they're not engaged.
If you walked up to a random stranger on the street
and you said, "Hey my name is John.
"I know that you buy toilet paper
"because everyone uses toilet paper.
"Would you like to buy my toilet paper?"
They're gonna be like, "You're crazy, who are you?
"We don't want to buy anything for you."
You need to build a connection.
No one's gonna buy from you
until you build that relationship.
So don't promote your business until three to six months.
I'm to the extreme in which I like waiting
nine months to a year.
But again you can do it within three to six months.
If you're doing advertising from day one,
you can promote your business instantly.
But if you're trying to build up everything organically.
You can't promote your business from day one.
So that's it if you're still confused
on how to get started with social media,
leave a comment below I'll answer, I'll help you out.
If there's anything I can do to help you
just let me know.
I truly am here to help you succeed.
Thank you for watching.
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and tell other people about this video.
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