MarketingOnTheNet

Hello, everyone.
00:12
This is Vaishnavi from Edureka
00:14
and I welcome you all to this interesting session on
00:17
What is Digital Marketing. Over the past few decades, marketing
00:21
has had to keep up and content with leaps in technology
00:25
and our relationship to it ever since. In today's world
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where the internet is entwined
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with everything we do, the importance
00:33
of digital marketing has become very clear.
00:36
It has also become an integral part
00:38
of what business means to its customers.
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So this video will help you learn about digital marketing
00:44
on the whole but before we get started,
00:47
let's take a quick look at the agenda for today's topic.
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So first of all,
00:50
I'll be talking about the evolution
00:52
of digital marketing in this topic will understand
00:55
how digital marketing came into existence.
00:58
What is the history behind it?
00:59
And what was the Major Impact it had so
01:02
once you're clear with the evolution
01:04
of digital marketing will move ahead
01:05
and take a look at what exactly is
01:08
digital marketing in this topic.
01:09
You'll understand the definition
01:11
of digital marketing followed by which you'll also understand.
01:13
What are the mediums
01:14
through which you can achieve a digital marketing next up we
01:18
have why do we need a digital marketing?
01:21
So in this topic you'll understand why
01:23
exactly digital marketing is required next up.
01:26
We have the scope of digital marketing
01:29
as you all know.
01:30
No scope of any technology
01:31
or any programming language is very much important.
01:34
So we'll be discussing about it scope
01:36
and we'll take a look at the different types
01:39
where you'll be understanding about SEO content marketing
01:43
paid marketing and many more.
01:45
So once you clear with the types will move ahead
01:47
and take a look at the challenges
01:48
that you'll be facing
01:50
while working on digital marketing.
01:52
So I hope the agenda was clear to you guys.
01:55
Now before we get started subscribe to Edureka
01:58
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01:59
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02:00
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02:04
Also, if you're looking for an online certification training
02:07
in digital marketing check out the link
02:10
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02:11
and also feel free to put across any suggestions
02:14
and any other topics
02:15
that you want this to discuss.
02:17
So let's get started
02:19
in this world where we have more than hundred million people
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who use social media
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on a regular basis are expected to be at least familiar
02:28
with the core topics.
02:29
Of digital marketing in simple terms,
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I would say it digital marketing is the promoting
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of products over the Internet or any form of electronic media.
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Now people consume
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digital content on a daily basis the like for example
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in the beginning we would read all the news
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or the day-to-day in use over the newspaper.
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But ever since we've got smart phones,
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we've got tablets everything is bound to the online activity.
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So very soon the traditional Getting platforms will disappear
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by replacing it with a digital Market,
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which will completely take over the industry.
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There are so many advantages
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which you cannot even count guys.
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Now if we talk about the history or the evolution
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behind the growth of digital marketing,
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this was first used in the early 1970s
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where a programmer called Ray Tomlinson
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sent the first email
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and through this it was established
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that you can communicate using machines.
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But this was just the beginning the Lesser.
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Did they know
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that digital marketing would create a revolutionary
03:36
in the field of marketing
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as a number of users increase the landscape evolved from email
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to search engines like Archie Yahoo,
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Google eCommerce sites,
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like Amazon eBay and many more
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and also the better starting point for the history
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of digital marketing was in the year 1990.
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This was when the term digital marketing was first Just
04:00
in the launch of Archie first search engine.
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Now.
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What is Archie Archie is a tool for indexing
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FTP activities allowing people to find specific files.
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Most of you might not know
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that Archie is a very first internet search engine.
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This is when the digital marketing term
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was first used then
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in the year 1993 the first
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clickable web advertisement Banner was released.
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So this is also another added weighing for all marketing
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followed by which in the year 1994 Yahoo was launched
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which was the first e-commerce transaction over net market
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and also in the year 1996 smaller search engines
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like hot pot and Alexa were released next in the year.
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1998.
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Yahoo!
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Launches Yahoo!
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Web search.
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So in this case
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digital marketing has already been grown to one extent
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and this was also the birth of Google Microsoft.
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Also launched MSN.
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Also in the year 2001 the first mobile marketing campaign took
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place next in the year.
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2003 WordPress was released.
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I think most of you know
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how WordPress Works any of the content creators would know
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how a word press is used
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and also in the year 2000 for Gmail Facebook
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and Google goes life.
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These are the Milestones
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which digital marketing has achieved 2005.
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You have YouTube being launched
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and in the year 2006 it was launched
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and also in the Year 2007 Tom Lowe Spotify was launched
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in the year 2008 and Google
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launches its first real-time search engine results
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in the year 2009 and WhatsApp has also launched
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in the year 2010,
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which I think this application is used by most of them.
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What's up is also a platform for digital marketing India,
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2011 Google Plus and Google Panda
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was launched 2012 Knowledge Graph was launched.
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By Google and also
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in the year 2013 Facebook Messenger app was launched
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and also this is the year
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where Facebook took over WhatsApp also in the year 2015.
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There was Snapchat.
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So this is exactly
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how digital marketing took the mainstream one
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by one here by here.
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You can see that they've come across so many challenges
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and they've discovered so many new things the mass adoption
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of the internet into everyday life is the single biggest event
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that has affected marketing over the last few decades,
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although early desktop publishing software
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in the first PCS caused search
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in print Marketing in the 1980's the computers
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where a little more than glorified typewriter
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and also in the coming few years the number
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of people using the web sword from 16 to 17 million.
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So this is a very huge number you can see
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that this How digital marketing was in the play ever
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since the beginning now,
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let's move ahead and understand this concept in depth.
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So what according to you is digital marketing,
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so it is just a platform or it is just a medium
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through which you can get a lot of followers
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or you can promote your product
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but that's not it digital marketing is one
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of those fancy new buzzwords that is used in the recent days.
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It encompasses all marketing efforts
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that promote your product or brand using electronic devices
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or the internet it leverages online marketing tactics such as
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mainly search marketing email marketing social media marketing
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and mobile marketing in order to connect
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with the current and prospective customers.
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So if you go but the definition digital marketing is
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basically internet marketing.
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It is also referred as advertising
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and delivering through digital channels the Animals can be
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social media platforms mobile platforms email
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or web applications search engines
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and websites to make it simple for you guys
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digital marketing is any form of marketing product or services
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that involves electronic devices.
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So this is a major reason why it's been around
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for more than decades.
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Okay.
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So now that you've understood what is digital marketing,
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let's move on and understand why exactly do you need
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to master digital marketing?
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What's the need what is the necessity
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for you to learn digital marketing?
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The major reason would be marketing has a lot
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of options guys.
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It is always related
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to the strategies associated with it
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and also you can get creative
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and experiment with every little aspect
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of the marketing campaign.
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But when you compare this
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with the traditional way of marketing,
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this is impossible guys the task
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that you can complete online cannot be done with the help
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of traditional marketing.
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So Traditional marketing firms would be printing ads
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phone communication and also physical marketing now say
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if you want to start off your business
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and you want to promote them.
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You cannot go to everybody's house knock on their doors
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until I'm going to start this project
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or I'm going to work on this
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would you please help me do it?
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No.
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Nobody in the recent days do that.
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So one platform
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that you can actually put across your views put across your ideas
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about what you're going to be doing is digital marketing
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so you can actually We get a lot of support
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from the other people
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who are already working on it
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and also you can get a lot of guidance.
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So this is exactly why you need to master digital marketing.
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Now that you guys have understood why this is required.
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Let's move ahead and take a look at the scope
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of digital marketing digital marketing has
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several smaller divisions
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that work in different directions yet contributing
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to the overall growth
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of the firm basically digital marketing is Considered
10:00
as an umbrella term
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which is also known as data-driven marketing
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and operates over the digital platform
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that is the internet for the introduction
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and promotion of various goods and services.
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The future of digital marketing is booming not just
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in one particular country,
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but all parts of the world in the year 2016.
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The industry was taken by surprise with
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over 1.5 lakh job opportunities in the digital marketing.
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Domain well what followed this was an even bigger surprise
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when the only first quarter of 2017 marked close to 8 lack
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of job opportunities,
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the surveys were conducted by a various forums,
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which have predicted this number to grow with digitalisation
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in the nation.
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Now digital marketing industry is at its peak and the moment
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due to many reasons are these points it is flexible
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since the entire work can be done on the internet.
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There is no Friction of a particular place.
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It doesn't matter
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if you are at office or you're at home,
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even if you are at your native or any place,
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all you need to do is have a device that is connected
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to the internet
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and then you are sorted and it is very easy accessing.
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The digital media is no rocket science guys.
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It is just a piece of cake the newest
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of all the users used to take a minimum of few days to learn
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how to operate the digital media.
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This is purely a user-friendly medium.
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It also has high engagement ratio.
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This is also considered to be true
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because the traditional media are being completely
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overshadowed by the internet LED digital marketing
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due to the high engagement factors,
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the brands and companies have begun to give extra emphasis
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to the ad campaigns run on the Internet
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or over the television advertisements and the next
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we have the job opportunities.
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Like I mentioned the number of job opportunities
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in the field of Digital marketing is very massive.
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The more user engagement the more job opportunities.
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The employment sector has seen a major share
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of jobs generated by the digital marketing domain
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The Courier scope
12:14
in digital marketing seems very attractive to masses
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and that is one of the major reason why the professionals
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are learning this course to enter the industry.
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So you will for sure get a promising job
12:26
if you take up digital marketing course from editing.
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Car now and also it helps in getting immediate results
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and advertisers running
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a social media campaign can easily measure the performance
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of the campaign
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in real term without waiting for long intervals.
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You don't have to wait for any
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of the results that you're looking for.
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The result generation is very easy.
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So these are the major reasons
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of the scope where digital marketing is required.
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Now that you've understood about the scope of digital marketing.
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Let's move ahead and take a look at the Oops,
13:00
pretty sure most of you guys would have come
13:03
across the types might not know it might be the type.
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But yeah, let me just talk about the different types
13:09
of digital marketing.
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So the types of digital marketing
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include SEO email content social media and mobile.
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So first, we'll start off with learning about a CEO.
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So what is seo seo is basically a search engine optimization.
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It is a process of of Optimizing content technical setup
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and reach of your website
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so that your pages appear at the top
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of the search engine result for specific keywords.
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The ultimatum is to attract customers
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or visitors to your website
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when they search for products
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or Services related
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to your business SEO also enforces the need
13:51
for user-friendly website valuable and engaging content
13:55
and credibility for other websites and customers
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or Visitors are to recommend you by linking to your website
14:03
or tagging you in our social media posts.
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So in order to generate traffic to your website,
14:09
you can follow the procedures
14:11
that are on page SEO off page SEO and Technical SEO.
14:16
So this on page SEO focuses on the content
14:19
that exists on the page on the website
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if you want to research about a keyword
14:24
for their search volume
14:26
or the intend you can answer questions for readers.
14:29
drunk higher on the search engine result Pages now talking
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about off-page SEO this SEO mainly focuses
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on all the activities
14:38
that takes place off the page
14:40
when looking to optimize your website now talking
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about technical SEO this SEO mainly focuses
14:47
on the backend of your website,
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like for example
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image compression CSS file optimization and structured data
14:55
are the different forms of technical SEO
14:58
that can Easy of websites loading speed
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so this is about SEO or search engine optimization.
15:05
Now that you've understood about SEO.
15:07
Let's move ahead and take a look at content marketing.
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So this is a famous saying called content is King.
15:15
Have you guys heard of it?
15:16
Well, yeah, you definitely have to Quality is the fuel
15:20
that drives your digital marketing strategies.
15:23
So content marketing denotes the creation
15:26
and promotion of content assets in order to to generate
15:30
brand awareness lead generation traffic growth
15:33
and customer interaction.
15:35
So if I say content marketing the first thing
15:38
that anybody would think of is creation
15:41
of videos writing blocks
15:42
and infographics YouTube is the second largest search engine
15:46
on the internet
15:47
and videos are completely taking over
15:49
the digital marketing world.
15:51
So the content marketers
15:53
or the content creator is make videos
15:55
that help in brand awareness lead generation
15:59
and many more A recent report also shows
16:02
that 75 percent
16:03
of marketers say video conversation rates outperform
16:07
other marketing content making videos is also one
16:11
of the way in order to get your content to rank now talking
16:15
about blog writing
16:16
and Publishing article on a company blog
16:19
will help you demonstrate the industry expertise
16:23
and generate organic search traffic for your website.
16:27
So this is exactly a how content pocketing Works do note.
16:31
This guy's creating content
16:33
and offerings relevant content helps your audience
16:37
to take you as a valuable source of information.
16:40
So always make sure
16:42
that the content is very interesting
16:44
so you can grasp their attention now next we have paid search.
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I think most of you know what this paid search this
16:53
is also called as pay-per-click pay-per-click not paperclip.
16:57
It is pay per click.
16:59
So this advertising refers
17:01
to the sponsored result on the search engine result pages.
17:05
So if you search for any of the content,
17:08
if you find the word add below the title of the topic
17:12
that is the paid search.
17:14
So that is actually a paid advertising guys
17:19
PPC ads are visible flexible
17:21
and effective for many different types of organizations
17:25
with this paid search.
17:27
You can only pay when your ad is clicked.
17:29
You can also tailor your ads to appear
17:32
when a specific search phases are entered
17:34
or targeted some of the channels
17:36
where you can use PPC are paid ads
17:39
on Facebook Twitter ads and sponsored messages on LinkedIn.
17:44
So now that you've understood about the paid search,
17:46
let's take a look at the social media
17:48
marketing social media marketing promote your brand
17:51
and also the content on the social media channels
17:55
in order to increase your brand awareness
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Drive relevant traffic.
17:59
Also generate possible results.
18:02
So if I say social marketing
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what will be the first thing that comes to your mind?
18:06
It would be Facebook Twitter Instagram LinkedIn
18:10
and many more.
18:11
So people these days mainly rely
18:14
on the social networks in order to discover research
18:18
and educate themselves about a brand before engaging with it.
18:22
So for marketers,
18:23
it's not that tough to just post on Facebook
18:27
or LinkedIn accounts you should also,
18:30
we've social element into every aspect
18:33
of your marketing activities in order to create an opportunity
18:37
for sharing now talking
18:38
about email marketing major companies usually communicate
18:43
with their audience
18:44
or customers through email marketing emails
18:48
are basically used to promote contents events and also talk
18:51
about the discounts
18:52
and also it helps in directing people to the website
18:56
and also in order to succeed in email marketing your You
18:59
should satisfy all the core attributes like it
19:02
should be trustworthy that is you need to generate
19:05
people's trust with the help of an email relevant.
19:09
That is the image would be relevant
19:11
to the topic or the subject
19:12
that you'll be discussing about conversational.
19:15
Okay.
19:15
So always make it conversational guys make them feel
19:18
that you're talking to them just like a colleague even
19:21
though you don't know them.
19:23
You just have to make sure
19:24
that you're being placed into them.
19:26
You're portraying yourself to be pleasant be coordinated.
19:29
And across the channels that is you need to be
19:31
on time with your marketing males strategic.
19:35
You should always have a strategy to drive
19:38
the customers to your website.
19:39
So now that you've understood about email marketing,
19:42
let's take a look
19:43
at mobile marketing mobile devices are becoming
19:46
an integral part of our lives.
19:49
And hence.
19:49
It is vital
19:50
for marketers to understand how to communicate
19:53
on this channel effectively.
19:55
Like I mentioned you have social media marketing all these Social
20:00
media marketing applications can be downloaded on your phone
20:04
and also you can use SMS.
20:06
So these are the different types of digital marketing
20:09
which is available and also finding the right method
20:12
for your business is the key to success.
20:15
So now that you guys have understood
20:17
what are the different types,
20:18
let's move on and take a look
20:20
at the final topic of the discussion
20:22
that is what are the challenges that you will face
20:25
while working with digital marketing.
20:27
So the first challenge
20:29
would be be building an effective website.
20:32
So this is an obvious place to start when a business
20:35
decides to go online.
20:36
The first challenge
20:37
you will be having is to build the best website possible.
20:41
Some small-scale Industries are already looking
20:44
for professional web designers
20:46
who can make their websites look pleasing
20:49
and also deliver a great user experience.
20:52
So the way your audience experience our online presence
20:56
is a huge factor in the success of your marketing efforts.
20:59
So this is a promising Challenge
21:02
and understanding the audience So speaking of attracting
21:06
the right visitors
21:08
or a customers many small-scale Industries.
21:11
Don't fully know who to Target.
21:14
This is where by a Persona comes in handy buyer personas
21:18
are essential in the digital marketing World.
21:21
They are semi fictional representations
21:24
of your ideal customers.
21:26
So you need to build a rapport with the customer and know Know
21:29
what exactly they're looking for if they're looking for something
21:32
that your business deals
21:34
with you can actually make a first point of contact
21:37
and also follow up on their progress and
21:40
the next thing would be creating valuable content.
21:43
Even if you have a small scale industry,
21:46
which has a good-looking website without valuable information.
21:50
Your marketing won't deliver results as expected content
21:54
that is targeted and relevant to your bias.
21:57
Persona can attract the right way.
21:59
A toast to your site.
22:01
Ideally that's a lot of content to create next up.
22:05
We have promoting content.
22:07
Even if you're creating an awesome content
22:10
and deliver your value or ideas to the readers.
22:13
There is another component that is often overlooked
22:17
that is promoting the content.
22:19
There are several ways.
22:20
You can feel your content distribution all of which you
22:23
can take up some substantial amount of time to do
22:26
that is social media.
22:28
This is one of the best Forms
22:29
where you can actually promote your contents
22:32
like Facebook Twitter LinkedIn YouTube and also email.
22:36
So this is about the challenges
22:38
that are definitely hurting the businesses.
22:42
Okay.
22:42
So with this we come
22:43
to the end of this discussion on what is digital marketing.
22:47
I hope you guys are clear with everything
22:49
that has been discussed in this session.
22:52
And also if you have any queries related to any of the topics,
22:55
feel free to reach out to us,
22:57
and also please do put them up on the comment.
22:59
Symbols and we would get back to you at the earliest.
23:02
Don't forget to like share and subscribe.
23:04
So that's it from my end guys.
23:06
Thank you and happy learning.
23:08
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23:11
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23:13
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23:16
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23:18
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23:25
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