Understanding and how it works.

What Is ? How does it work?

Here we'll start with the fundamentals of definition and significance. Business with the finest online search engine rankings all understand the importance of understanding optimization inside and out, but obviously, they had to master the essentials first.

SEO Definition: SEO is an acronym that represents SEO, which is the procedure of optimizing your site to get natural, or un-paid, traffic from the online search engine results page. In other words, SEO suggesting includes making certain modifications to your website style and content that make your website more attractive to an online search engine. You do this in hopes that the online search engine will show your website as a leading outcome on the online search engine results page. Though SEO significance and SEO marketing can seem complex due to the various elements that can affect your ranking, the procedure for SEO is simpler than it appears to be. Search engines desire to offer the very best service for their users.

This suggests providing outcomes on the online search engine pages that are not only high quality but likewise relevant to what the searcher is looking for. In order to do this, the online search engine will scan, or crawl, different sites to much better comprehend what the website is about. This helps them deliver more appropriate outcomes to those who are looking for specific subjects or keywords. Similarly, the search engines will scan the site to identify how simple it is to browse and check out, fulfilling user-friendly websites with higher rankings on the online search engine results page.

SEO is the procedure that companies go through to make certain that their site ranks high in the search engines for pertinent keywords and phrases. For instance, let's say that you have an article about how to construct a birdhouse. IN order to get your content in front of the right people, you wish to attempt to enhance your this post so that it will show up as a leading outcome for anyone who searches for the phrase "build a birdhouse".

There are many advantages to implementing search engine optimization for your company. By enhancing your SEO, you can work to broaden your visibility on the online search engine. This helps you reach and engage more potential consumers. By developing more engaging and effective SEO-focused material, you can increase your possibilities of generating more targeted organic traffic. By adjusting your website and material for higher exposure and readability, you assist provide your SEO meaning. You should not settle for low SERP rankings when you might be at the top.

This is the definitive fast guide to understanding SEO in precisely 9 minutes. Find out precisely how to produce a specific niche site, produce content for it, and be successful.

[Music]
00:14
hello
00:17
so you just wrote your first blog post
00:19
well the bad news is
00:20
thousands of people around the world
00:22
will also create content for the web
00:24
today
00:25
so you may wonder how do you rank above
00:27
them
00:28
google determines its rankings in three
00:30
steps
00:31
first your website is crawled google
00:34
will send a bot
00:34
through your website to see each of the
00:37
pages and what you wrote about
00:39
next it's going to run hundreds of
00:41
different rankings algorithms
00:43
on that page over time this may take a
00:45
period of months
00:47
they may see what words you used on the
00:49
page what other
00:50
articles on your website link to this
00:53
one and who links to you
00:55
then it's going to actually rank your
00:58
site
00:59
this is where it determines who actually
01:01
gets number one on the search result
01:03
page
01:03
but there's one lesson you need to
01:05
understand to win with google
01:07
rather than focusing on how google
01:10
measures
01:10
quality of a page let's instead focus on
01:14
creating the kind of quality that will
01:16
happen to rank well
01:17
in order to understand how to do this
01:19
we're going to work with a personal
01:21
example of our friend anna
01:23
anna is starting a brand new website
01:25
cook4folks.com and she is so excited and
01:28
she's even identified two topics that
01:30
she wants to write
01:31
the first one is her best chocolate chip
01:33
cookie recipe
01:34
and the second is can she cook two pies
01:37
in the same oven at the same time now
01:40
we're going to take these two topics
01:41
through a test
01:42
a two-part test to see if these are
01:44
actually good topics for her to write
01:46
the first part of the test is is there a
01:49
sufficient search volume for the topic
01:51
and the second part of the test is can
01:53
she actually win the traffic
01:55
so for the chocolate chip cookie recipe
01:57
i think there's a ton of search volume
01:59
for this
02:00
and can she actually win the traffic it
02:02
might be tough since there's so much
02:04
competition on this term
02:06
maybe i would leave this one for a
02:07
little bit later for the second one can
02:09
i cook two pies in the same oven at the
02:12
same time
02:12
there is some search volume on this and
02:15
really the only people writing this
02:17
are in forums i think this one is the
02:19
perfect opportunity for a great early
02:22
win
02:22
alright now that we've identified the
02:24
perfect topic let's get riding
02:30
anna's ready to face this hurdle of
02:32
actually writing the content
02:35
the first thing that she needs to do is
02:37
spend 30 minutes
02:38
only researching the topic don't write
02:42
anything this we've learned after
02:44
writing
02:45
thousands of blog posts on many
02:47
different websites that we've owned
02:49
spending 30 minutes to just gather your
02:51
thoughts increase the depth of your own
02:53
knowledge
02:54
can help you to make a much more helpful
02:56
resource
02:57
for somebody who gets there then she's
03:00
going to spend about 15 minutes just
03:02
writing a quick few sentence answer
03:04
and adding the subtitles the different
03:06
aspects to the question that she wants
03:08
to take
03:09
and then she's going to spend
03:13
a little bit of time writing about 200
03:15
words between each of the subtitles
03:17
now she's not writing one giant blog
03:19
post she's just filling in little bits
03:21
which makes it easier to approach
03:23
[Laughter]
03:27
the whole purpose is how could we make a
03:30
blog that's so helpful that people are
03:31
like
03:32
yes i'm so glad i found this and it's
03:35
great that anna has
03:36
written her first blog post but it's
03:38
really just not good enough
03:39
now she's facing a new hurdle google has
03:42
made it now where they are
03:44
showing answers directly on the search
03:46
engine ranking page
03:47
which means all of the organic pages are
03:49
being pushed down
03:50
so anna needs to try and win that answer
03:53
section right at the very top
03:55
now you might see various types of
03:57
answer sections on the google
03:59
search engine ranking page and you might
04:01
see it in a list
04:02
a video a table and most commonly a
04:05
paragraph style answer
04:06
which make up about 50 percent of the
04:08
answer target results on the search page
04:11
now when you're writing your answer
04:12
target you want it to be concise
04:14
you want it to be encyclopedic with not
04:17
any type of loose writing
04:19
and you want to make sure that it is
04:21
standalone and that it contains no
04:23
form of the answer it depends if you do
04:26
this you are going to be nearly
04:28
guaranteed to win that
04:30
answer target every single time
04:33
but time is the next hurdle that anna
04:36
faces
04:36
when you create a new post it takes time
04:39
for google to do the ranking
04:41
in fact it often takes many months when
04:43
you're on a brand new website
04:45
we usually see the biggest gain in
04:47
traffic about
04:48
eight months after that content was
04:50
created but it can continue to grow
04:53
even longer than that so when you first
04:55
put your blog post out
04:56
expect this
04:57
[Music]
05:01
crickets so give your content time
05:04
and keep writing waiting for it
05:11
the next hurdle that anna faces is that
05:13
google's never going to rank a site with
05:15
just
05:16
one article it's great that she's
05:18
published that one article but now she
05:20
needs to begin to publish
05:21
other articles even dozens maybe
05:23
hundreds of articles depending on how
05:25
big she wants her site
05:27
right now with one article no one's
05:29
going to link to her
05:30
no one's going to reach out for
05:31
collaborations she essentially has no
05:34
brand recognition at all
05:35
when i manage income school's team of
05:37
writers we originally started with a
05:39
small batch of content but we wanted to
05:41
grow it to dozens even hundreds of
05:43
articles and that's what you're going to
05:45
need to do
05:46
is work and build up all those different
05:48
areas of your site to establish your
05:50
brand
05:54
but there's another hurdle that anna
05:55
faces right now
05:57
her site has no links to it now
06:00
links are we might consider them votes
06:03
for other people voting for your content
06:06
if you link to it you're probably saying
06:08
this is another good resource to check
06:10
out now it used to be that links really
06:13
drove everything in in seo and just by
06:16
getting a bunch of links you could make
06:17
just about
06:18
anything rank links are still an
06:21
important part of
06:22
seo but they're not everything and
06:24
google has found ways to
06:26
cut out people who are trying to game
06:28
the system
06:29
so how do you get other people to link
06:32
to your website
06:33
write stats on your website have tables
06:37
of data and great quotes that people can
06:39
grab
06:40
just give them good reasons and those
06:42
links will happen over time
06:44
we had one website that had over 5 000
06:47
links
06:48
and we didn't do one thing to reach out
06:50
to somebody asking for a link or
06:52
anything like that
06:53
so that is an important part of seo
06:56
but remember there are many hundreds of
06:59
different factors that google's looking
07:01
at
07:02
for how to rank those websites and so
07:04
instead of focusing on links
07:06
we're just gonna keep writing great
07:08
content now the last hurdle that anna's
07:10
facing
07:11
is eight expertise authoritativeness and
07:15
trustworthiness which is
07:17
google's way of identifying content that
07:19
has been written by an expert so that
07:21
google can recommend
07:22
the best content possible now building
07:24
eat in any industry is important
07:26
but there are some industries where it
07:29
is critical
07:30
such as the medical field or the
07:32
financial space
07:33
there are a lot of things that you can
07:35
do to build eat in your
07:37
niche some of those things could include
07:39
going to conferences
07:40
doing outreaches for blog posts you can
07:43
do collaborations
07:44
all of these things will help you be a
07:46
part of the community
07:47
where you can build your brand and show
07:49
the community that you are the go-to
07:51
source for their answers
07:58
and now you understand 80
08:01
of seo in nine minutes flat
08:14
three two one and now you
08:17
understand eighty percent of seo
08:20
and nine minutes flat
08:30
[Music]
08:39
i'm picturing more of her
08:44
[Applause]
08:48
[Music]
08:50
i thought it was good yeah

 

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